Kate Mills 
Apr 17, 2024
Adobe, the software giant unveiled new tools for the popular video editing software Premiere Pro, powered by generative AI technology.
Editors can easily remove or add an item to a movie by providing a simple text prompt powered by Firefly AI, which includes a new video creation model. These new tools will be accessible to Premiere Pro customers starting in May.
Moreover, Adobe is collaborating with OpenAI and Runway to include more AI-backed video editing tools in Premiere Pro, which includes the capacity to create a B-roll and the generative extend tool, which allows editors to add a few seconds to film.
Premiere Pro's new object addition or removal tool allows editors to quickly select, track, and remove unwanted objects from the frame with a single text prompt, such as "change an actor's wardrobe" or "quickly add set dressings such as a painting or photo-realistic flowers on a desk."
Moreover, Adobe will launch a new tool called content credentials, which uses a watermark to easily identify whether the material is genuine or created by AI.
The new generative extend function may add frames to a movie to make it longer, which is useful for tasks like fine-tuning edits and creating a better transition between material. This is driven by both in-house Firefly models and third-party models such as Pika, OpenAI's Sora, and the Runway big language model.
The company demonstrated a new text-to-video model that can produce whole new material within Premiere Pro by simply typing a text prompt or supplying a reference picture.
The software giant also demonstrated new audio operations, such as interactive fade handles, essential sound badges with audio categories, effect badges, and a revamped waveform in the timeline of the app.
