Tech Desk
Aug 11, 2024
Save to be disclosed on the occasion of some sparkling accomplishment, a fact every tech-savvy must know is that Amazon has been selling its Echo smart speakers in return for peanuts, and such a strategy is only suitable for a company as big as Amazon.
This kind of approach is similar to those you might have witnessed in printers and razors which is employed to attract customers and recover losses by selling supplementary products or services.
Alexa has made its way into 100 million homes and 400 million devices, it's financially in the bushes and desperately navigating a way out, according to Amazon founder Jeff Bezos.
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Updated Amazon Alexa
Amazon is going the extra mile to ensure a wider release of new Echo devices with generative AI backing Alexa, promising enhanced conversational capabilities with a more natural Alexa. This comes at a time when Alexa has turned 10.
From 2017 to 2021, Amazon's devices division noted a downturn of $25 billion, out of which $10 billion alone was suffered by Amazon Alexa alone in 2022.
Following this upheaval, Amazon underwent massive layoffs in late 2023 within the Alexa unit. However, both Google and Apple kept focusing on their smart assistants, leading to Siri stepping into the limelight at Apple's WWDC with its new Apple Intelligence initiative, and Google Assistant being enhanced with Gemini.
As per a Bloomberg report published in 2021, most of the Alexa queries only cater to tasks such as playing music, controlling lights, and setting timers, bringing to light the urgent need to soothe frayed customers' nerves.
The report also included the remarks of an Amazon employee, stating that despite multi-billion-dollar investment plans, Alexa’s capabilities boil down to a "smart timer."
Amazon affiliate program
The Amazon Affiliate Program, also known as Amazon Associates, allows individuals to earn commissions by promoting Amazon products on their websites or social media. Affiliates receive a unique link, and earn a percentage of sales generated through that link. It’s a popular choice for monetising content due to Amazon’s vast product range.
