App Store Connect for iOS gets major upgrade: Here’s what’s new

App Store Connect 2.0 enables developers to create customised marketing materials for app approvals and more
An undated image of App Store logo. — App Store
An undated image of App Store logo. — App Store

Apple is updating the App Store Connect for iOS, with the App Store Connect 2.0 update, introducing a new interface and several other features.

Version 2.0 of the App Store Connect follows a major update to TestFlight released last month that introduced a new design to the app.

What is App Store Connect?

App Store Connect is a platform where Apple developers can manage their apps available for platforms such as iOS and watchOS. It is available for free on the App Store and requires an iPhone or iPad running iOS 17 or later.

Read more: iOS 18.2 beta 3 rolls out to developers with new Apple Intelligence features

What’s new in App Store Connect 2.0?

The App Store Connect 2.0 introduces a revamped interface, enabling developers to efficiently manage their apps using iOS devices.

Apple now allows developers to receive notifications when their app is featured prominently, such as on the “Today tab" or as “App of the Day.”

The update also includes the option to filter notifications for user reviews based on star ratings, meaning receiving a notification only when someone submits a 1-star review.

Additionally, App Store Connect 2.0 enables developers to create customised marketing materials for significant milestones, such as app approvals and updates through social networking sites like Instagram.