Alexander Lewis
Mar 03, 2024
A recently proposed class action lawsuit accuses Apple of inflating its iCloud prices to the point where the service generates substantial profit, as per a report by Bloomberg Law.
The plaintiffs allege that Apple has manipulated the competitive landscape by restricting iCloud to manage device backups and other storage needs exclusively.
The lawsuit contends that Apple users, although provided with 5GB of free iCloud storage, often find this allocation insufficient, leading them to purchase additional iCloud storage plans. Notably, the free tier of iCloud has remained capped at 5GB since its inception at WWDC 2011 under Steve Jobs.
The lawsuit highlights iPhone users' sole reliance on Apple's iCloud service for full device backups, given that Apple mandates its use for certain file types, including device settings and app data.
Although users have alternatives for other file types like photos and videos, the lawsuit argues that Apple's restrictions effectively stifle competition in the cloud storage market.
By imposing limitations and effectively compelling users to opt for iCloud, the lawsuit suggests Apple engages in anti-competitive behaviour, disadvantaging rival cloud platforms.
The lead plaintiff, represented by the Hagens Berman law firm, has initiated legal action against Apple. Interested parties who have purchased iCloud storage and wish to join the lawsuit can do so through a form available on the Hagens Berman website.
