Apple floats the idea of Google collaboration

Apple's senior vice-president for software engineering expresses openness for Gemini integration
An undated image of the Apple Logo. — iStock
An undated image of the Apple Logo. — iStock

During this year's World-Wide Developer Conference (WWDC), Apple introduced its latest MacOS upgrade, "Sequoia," and presented its version of artificial intelligence (AI) called Apple Intelligence.

What's even more interesting is that during a post-keynote session, Craig Federighi, Apple's Senior Vice-President for software engineering, suggested the possibility of teaming up with Google's Gemini AI for integration across all Apple platforms, much like the current collaboration between Apple Intelligence and ChatGPT.

Read more: Post-WWDC 2024 — Key announcements and what they mean for you

The revelation came about when Federighi was commenting on third-party AI integration, stressing the need to give users a choice, upholding ChatGPT as a prime example, he hinted at the openness to do the same with Gemini.

“We want to enable users ultimately to choose the models they want, maybe Google Gemini in the future. Nothing to announce right now.”

Apple Intelligence

The Cupertino-based tech giant's homegrown, Apple Intelligence is a personalised intelligence system that uses personal context to understand and generate languages and images and streamline tasks in apps and daily routines.

"We're thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products — and what our products can do for our users,” said Apple CEO Tim Cook. 

“Our unique approach combines generative AI with a user’s personal context to deliver truly helpful intelligence. And it can access that information in a completely private and secure way to help users do the things that matter most to them. This is AI as only Apple can deliver it, and we can’t wait for users to experience what it can do.”

In iOS18, iPadOS 18, and Mac Sequoia, the Intelligence system includes writing tools that provide users with suggestions to improve their writing before they publish a blog post, send an email, or jot down a note.