Web Desk 
May 11, 2024
Apple appears to be following in Nothing's footsteps when it comes to integrating AI chatbots into smartphones. According to Bloomberg, Apple is in advanced negotiations with OpenAI, the creators of the popular ChatGPT chatbot, to potentially include some of its functionalities within iOS 18.
The report suggested that discussions are nearing completion, and a successful deal could see iPhone users interacting with advanced chat features directly on their devices. However, there's no guarantee of an immediate announcement, and Apple may still be weighing its options.
This move reflects Apple's broader push towards integrating AI into its products. The company is reportedly also in talks with Google regarding its rival chatbot, Gemini. While details remain unclear, these discussions highlight Apple's commitment to offering users the latest in AI experiences.
A key aspect of Apple's strategy involves leveraging its powerful custom-designed chips within data centers. These chips act as the muscle behind AI programs, ensuring smooth operation. This approach underscores Apple's focus on delivering the best possible AI experiences for its users.
Read more: Apple to renew Siri with generative AI to catch up with Chatbot competitors
Apple CEO Tim Cook has personally expressed keen interest in OpenAI's technology, particularly ChatGPT. However, he acknowledged some outstanding issues that need to be addressed. Cook emphasised a thoughtful approach to introducing new AI features, reflecting Apple's belief in the transformative potential of this technology.
During recent earnings calls, Cook reiterated Apple's confidence in its AI capabilities. He highlighted the company's unique strength in seamlessly integrating hardware, software, and services. This approach, according to Cook, offers a distinct advantage in the competitive AI landscape. By effectively combining these elements, Apple can deliver innovative AI features that enhance user experience and drive further growth.
Apple's pursuit of partnerships with both OpenAI and Google showcases its commitment to advancing AI within its products. The potential integration of ChatGPT and other AI features into iOS 18 signifies Apple's intent to offer users a more feature-rich and engaging mobile experience. With the upcoming Worldwide Developers Conference on the horizon, all eyes will be on Apple to unveil its latest advancements in the exciting world of AI.
