Alexander Lewis
Mar 23, 2024
Apple is making strides in its AI initiatives, looking to collaborate with major tech players such as Google and OpenAI. Beyond its own generative AI technology, the tech giant from Cupertino is exploring the use of external AI solutions.
Reports indicate Apple's interest in integrating Google's Gemini AI models for its upcoming iOS 18 launch. Further developments highlight Apple's intentions to enhance its generative AI capabilities with the assistance of Baidu, a renowned Chinese tech firm.
As iOS 18 undergoes early development, insights suggest Apple is committed to infusing generative AI technology into the iPhone using various approaches. Despite joining the AI race later than some competitors, Apple is set to showcase its AI advancements with iOS 18 and the new iPhone 16 series.
The Wall Street Journal has reported that Apple is in talks with Baidu to incorporate their generative AI expertise into iPhone technology.
Apple is actively seeking partnerships to incorporate generative AI technology from Google and OpenAI into its iPhone ecosystem. Alongside external collaborations, Apple is heavily investing in the development of its own generative AI models, expected to play a significant role in iOS 18 and the upcoming iPhone 16 series.
Recent discoveries reveal Apple's progress in creating AI that can edit, animate, and manipulate still images via natural language commands, potentially integrating this technology into the iOS 18 Photos app.
If Baidu partners with Apple, its generative AI technology could primarily benefit users in Asian markets, while collaborations with Google and OpenAI may focus on North American users. The exact nature of the generative AI technologies Apple seeks from Baidu, Google, and OpenAI, and their potential integration, remains unclear. Apple might combine these technologies to form a global network, enhancing accessibility across iPhones and other Apple products.
In China, Baidu's generative AI technology, including its Ernie chatbot, awaits regulatory approval before a possible partnership with Apple.
Apple may reveal its collaborations and advancements at the WWDC 2024 event in June, where it is anticipated to announce iOS 18 and other updates.
