Apple renews discussions with OpenAI for iPhone generative AI features

Apple continues discussions with Alphabet's Google regarding the potential licensing of its Gemini chatbot
An undated image of Apple logo — Apple
An undated image of Apple logo — Apple

Apple Inc. held discussions with OpenAI regarding the integration of the startup's technology into upcoming features for the iPhone. Sources familiar with the matter disclosed that negotiations have resumed, with both parties exploring the terms of a potential agreement to incorporate OpenAI's innovations into Apple's iOS 18 later this year.

While initial talks between Apple and OpenAI took place earlier this year, subsequent collaboration has been minimal. Concurrently, Apple continues discussions with Alphabet Inc.'s Google regarding the potential licensing of its Gemini chatbot.

However, Apple remains cautious, with no final decisions made regarding potential partners. There's speculation that Apple might even collaborate with both OpenAI and Google or opt for an alternative provider altogether. Representatives for Apple, OpenAI, and Google have refrained from commenting on these ongoing discussions.

The upcoming iPhone operating system is poised to introduce several innovative features fueled by Apple's in-house large language model — an AI software capable of generating human-like text. Moreover, Apple aims to incorporate a chatbot-like feature akin to OpenAI's ChatGPT, enhancing the user experience and interaction on its devices.

This latest development comes ahead of Apple's highly anticipated Worldwide Developers Conference, scheduled to commence in approximately a month and a half. At the conference, Apple is expected to unveil its latest AI software and services, emphasising seamless integration and robust privacy protections.

Last year, Apple CEO Tim Cook disclosed his personal use of OpenAI's ChatGPT while acknowledging the need to address certain issues. He reassured users that any new AI features would be rolled out thoughtfully and responsibly across Apple's platforms.