Apr 12, 2024
In a move to revitalise Mac sales, Apple is close to producing M4 chips with advanced AI capabilities. These next-generation processors will be integrated into all Mac models, including upcoming iMacs, MacBook Pros (ranging from a new budget-friendly 14-inch model to high-end versions), and Mac minis.
This shift towards AI-powered chips reflects a wider industry trend. PC makers are looking to boost sales with machines capable of handling demanding AI tasks, like document summarisation, without relying on cloud processing.
Competitors like Intel, Qualcomm, and Nvidia are all developing similar AI-focused chips for the PC market.
Apple is expected to showcase the M4's AI prowess and its seamless integration with the upcoming macOS update at their annual developers conference in June.
This announcement could be accompanied by news of new AI partnerships and significant changes to iOS. With Mac sales having dipped significantly last year, Apple is hoping this AI-powered refresh will reignite consumer interest.
