WWDC 2024: Apple set to annoounce new AI system

Apple intelligence would handle tasks either on-device or in the cloud
An undated image displaying the Apple logo. — Pexels
An undated image displaying the Apple logo. — Pexels

Apple's annual Worldwide Developers Conference (WWDC) is just around the corner, scheduled to take place on June 10. The tech giant is expected to announce a range of new features, updates, and innovations.

Along with several feature rumours that have been surfacing, Apple is gearing up to announce a new artificial intelligence (AI) system on iOS devices, including the iPhone, iPad, and Mac, during the developers’ conference. It is expected to offer access to a new ChatGPT-like chatbot powered by OpenAI across Apple’s platforms and apps.

However, the tech giant will not be focusing on several AI features like image or video generation and will instead focus on adding AI-powered summarisations, reply suggestions, and an AI overhaul for Siri that can give it more control over apps while chasing applications with “broad appeal.”

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According to rumours, Apple Intelligence would handle tasks either on-device or in the cloud using a combination of its own technology and OpenAI technologies. The system will prioritise user privacy and security, with features like end-to-end encryption and transparency reports.

Moreover, devices with M1 chips or later will support Apple intelligence, and users will be able to choose whether or not to use the features. This means that users have the option to adopt AI features or continue with their existing workflow.

The system will strive to offer features that are beneficial to a wide range of users and are intended to be helpful rather than disruptive. Apple intelligence demonstrates how seriously the company takes security and privacy. The system will not create profiles based on user data, and users will have control over their information.

Apple will also provide transparency reports to show that user data is not being sold or read. This is an important step in the development of AI, as many companies have faced criticism for their handling of user data.