Apple to launch new iPad Pro, iPad Air models in March 2024

New iPad Pro and iPad Air models will feature OLED displays
An undated image illustrating an Apple iPad. — Apple
An undated image illustrating an Apple iPad. — Apple

Apple is reportedly planning to introduce new iPad models with OLED displays in March 2024. The new iPad models are expected to include a 12.9-inch iPad Pro and a 10.9-inch iPad Air, both featuring OLED screens with improved brightness, contrast, and colour accuracy.

OLED in iPad Pro and iPad Air

OLED stands for organic light-emitting diode, a type of display technology that uses organic materials to emit light when an electric current is applied. Unlike LCDs, which require a backlight to illuminate the pixels, OLED displays can turn off individual pixels to create true blacks and save battery life. OLED displays also have wider viewing angles, faster response times, and higher contrast ratios than LCDs.

OLED displays can offer several benefits for iPad users, especially for those who use their devices for creative work, entertainment, or gaming.

Drawbacks of OLED 

OLED displays have drawbacks, some of the potential issues and limitations of OLED displays are:

Higher cost and lower availability: OLED displays are more expensive and difficult to produce than LCDs, as they require more complex and precise manufacturing processes and materials. This can affect the supply and demand of OLED displays, as well as the pricing and profitability of the iPad models.

Shorter lifespan and burn-in risk: OLED displays have a shorter lifespan than LCDs, as they degrade over time due to the organic nature of the materials. OLED displays are also prone to burn-in, which is a permanent image retention that occurs when a static image is displayed for too long. 

This can affect the performance and appearance of the screen, especially for users who use their devices for tasks that involve fixed elements, such as web browsing, reading, or gaming.

Expectations and rumours 

The new iPad models with OLED displays are expected to launch in March 2024, along with other iPad models with LCDs. Some sources from the supply chain claim that Apple has already ordered OLED panels from Samsung and LG for the 12.9-inch iPad Pro and the 10.9-inch iPad Air, respectively.

The new iPad models will feature the M3 and M2 chips, which are the successors of the M1 chip that powers the current iPad Pro models. The M3 and M2 chips are said to offer improved performance, efficiency, and compatibility with macOS applications.