May 11, 2024
Apple is planning a major update to its virtual assistant Siri, using innovative artificial technology (AI) technology to make it more interactive and versatile.
The move came after Apple's top software executives felt Siri was lagging behind competitors like ChatGPT, which can write poetry, generate computer code and answer complex questions.
Apple's new approach will allow Siri to chat and answer multiple questions instead of just responding to a request. The update is part of a broader effort in which Apple promotes its business generative AI.
The company is expanding the memory in this year's iPhones to support its new Siri capabilities and has discussed licensing complementary AI models from companies such as Google, Coheer, and OpenAI.
While Siri has struggled to keep up with the competitors, Apple has several advantages in the AI race, including over two billion devices in use worldwide and a leading semiconductor team capable of powering AI tasks like facial recognition.
Read more: OpenAI prepares to showcase 'Spring Updates' for ChatGPT, GPT-4 on Monday
Apple is also looking to build servers powered by its iPhone and Mac processors to save money and create consistency between cloud and device processes.
While Siri has struggled to keep up with the competitors, Apple has several advantages in the AI race, including more than two billion devices in use worldwide and a leading semiconductor team developing facial recognition powering AI tasks.
However, due to the confidentiality and limited publication of AI papers, the company has struggled to develop a comprehensive AI strategy and to recruit and retain top AI researchers.
The improved Siri will be launched at Apple's Worldwide Developer Conference (WWDC24) on June 10 and will focus on improving Siri on things it already does, such as setting timers and creating calendar appointments. , rather than competing directly with ChatGPT.
