Hafsa Tahir
Jan 07, 2024
The much-awaited Consumer Electronics Show (CES) 2024 is set to kick off on January 9 in Las Vegas, heralding a grand display of revolutionary technological advancements. This year, as anyone would expect, the limelight shines on Artificial Intelligence (AI), as industry titans such as Amazon, Asus, Dell, NVIDIA, Samsung, and Intel gather to showcase their latest innovations.
With over 130,000 attendees, 1,000 startups, and 3,500 exhibitors expected over four days, CES 2024 promises an exceptional spectacle.
CES is an exciting time of the year for not only experts and journalists but also tech enthusiasts with zero expertise. This year, the Consumer Technology Association (CTA) unveiled an impressive roster of celebrities, for example, scheduled to make appearances at CES 2024.
For me the most exciting guest would be Robert Downey Jr, I mean he is literally Iron Man and I don’t know a superhero more tech-savvy than him. Other celebrities include Mark Cuban, Esther Choi, Will.i.am, and Howie Mandel.
As someone who is nose-deep into skincare and is an enthusiastic witness of what I call the “era of tech revolution”, I am also looking forward very excitedly to beauty tech. At CES 2023, L'Oréal debuted HAPTA, the world's first handheld computerised makeup applicator, designed to aid individuals with limited mobility, weak grip, or restricted wrist movement while applying makeup. L’Oréal CEO Nicolas Hieronimus will deliver the first-ever keynote from a beauty company this year.
CES 2024: What to expect?
I'm eagerly anticipating a myriad of other events and developments set to unfold at CES 2024. Here is the breakdown of what's coming out this CES:
- AI takes centre stage at CES 2024
- Laptops of the future
- AI integration in everyday appliances
- Electrifying the mobility landscape
- Empowering women's health tech
AI takes centre stage at CES 2024
AI is the overarching theme at CES 2024, anticipated to flood the event with groundbreaking innovations. Analysts predict an AI "tsunami", impacting diverse sectors from automobiles and gadgets to household appliances. Companies like Intel, Qualcomm, and AMD are primed to unveil chips supporting on-device AI computing, enabling swift services like computer vision and voice-to-text.
Read more: Robots take orders, flip burgers — world's first AI restaurant opens in California
The upcoming year is poised to be the pinnacle of claims surrounding generative AI in hardware products. Anticipate some genuinely impressive breakthroughs, especially in GenAI-based robotics. Yet, amid this, we're also bound to encounter a flood of marketing hype. As reporters, discerning between genuine innovation and inflated claims will be paramount.
While robotics has been a recurrent theme at CES, most products showcased are variations of robot vacuums. However, CES 2024 might witness a shift, with more companies emphasising automated backend processes. Expect partnerships featuring piloted robotics systems like Agility's Digit or Boston Dynamics' Stretch to take centre stage.
The focus on TV tech will persist, as LG has strategically revealed its major products before CES. The company recently introduced a gigantic 98-inch QNED LED and a gaming monitor boasting an astounding 480Hz refresh rate.
Read more: LG’s QNED TVs: The perfect blend of quantum dots and OLED
AR/VR technology, a highlight from the previous year, continues to garner attention. Nvidia, a key player, appears poised for significant releases centred around AI, with rumours swirling about the launch of RTX 4070 Super and RTX 4080 Super GPUs at CES 2024.
Laptops of the future
Asus, Dell, Lenovo, HP, Acer, and MSI gear up to unveil their 2024 PC lineups at CES, with a significant focus on AI integration. Intel's Meteor Lake chipset, featuring a dedicated AI processor, will power these futuristic laptops, fostering stiff competition and technological leaps in the realm of computing.
AI integration in everyday appliances
CES 2024 anticipates revealing smaller, smarter household devices enriched with enhanced AI capabilities. From vacuum cleaners to kitchen gadgets, companies like Whirlpool, June, Brava, and Anova are pioneering AI's potential in daily household items. Innovations in robot vacuum cleaners, boasting self-cleaning features and seamless digital device integration, are expected to dominate this space.
Electrifying the mobility landscape
CES has notably evolved into a significant automotive showcase. With technology integral to the automotive industry, companies like Toyota, Hyundai (which owns Boston Dynamics), and Honda will make impactful displays, highlighting their strides in electric vehicles (EVs).
While the automotive sector at CES 2024 focuses more on electric vehicles (EVs) than autonomous driving, companies like Mercedes-Benz, Hyundai, and Kia showcase their latest EV models. The push toward software-defined vehicles and the entry of tech giants like Xiaomi and Huawei hint at a dynamic future for electric mobility.
Empowering women's health tech
CES 2024 highlights a convergence of health and technology, spotlighting women's health innovations. Advancements in femtech, including smart rings like Evie, revolutionise women's health monitoring. The event is expected to showcase beauty tech like smart mirrors and robotic makeup aides, underscoring the industry's commitment to enhancing everyday health and beauty routines.
CES 2024 heralds a transformative year for the consumer electronics industry, symbolising the integration of AI into our daily lives. As the event unfolds, these innovations are poised to redefine our technological landscape, setting the stage for a future where AI plays a pivotal role in shaping our world. Stay tuned as we bring you live updates from CES 2024, delivering the latest from the forefront of technological evolution.
