Cherry: An online shopping assistant on the horizon

Cherry helps discover products on the internet using images or screengrabs you provide it
An undated image shows a person shopping online. — Pexels
An undated image shows a person shopping online. — Pexels

At a time when entire tech sphere is exerting its full potential to integrate artificial intelligence into everything we deal with in our everyday lives, a new startup called Cherry seems committed to turn the dynamics of online shopping upside down with the help of an AI assistant.

Cherry has simplified online shopping to the extent where you can familiarise yourself with the kind of apparel someone is clad in while walking you past on a roadside, or something you see while scrolling through social media. 

All you need to do is just take a screenshot or capture it, and then Cherry will let you discover the product on the internet with the help of the image or the screengrab you provided it.

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The startup's foundations were laid by Ryan Kim, a software engineer with 20 years of experience in e-commerce landscape, who said, “my motivation for creating Cherry stemmed from a personal frustration with the time-consuming process of finding and comparing products online. I wanted to leverage my expertise to develop a tool that simplifies product discovery and comparison, making it easier for users to find what they’re looking for quickly and efficiently.”

Suppose you're shopping at a physical store and something grabs your attention, but then you realise that the product out of you budget. Here is when Cherry can prove its expertise and save your bank from breaking, just take a picture of whatever it is, and the shopping assistant will produce before you a myriad of similar products online at a lower price.

Cherry's integrated AI technology employs the prowess of both Google and Bing to fetch data straight into user's device.

One can equate this kind of shopping assistance with already existing AI helpers like Google Lens, but setting Cherry apart from the crowd is its capability of showing results sorted by price, letting you bookmark products and view their image search history to come back to products. You can also share these results with your friends or on social media.

The app is also working to bring a rewards points system which would enable users to earn points on searches and redeem them for discount offers from popular brands.