Tech Desk
Aug 09, 2024
Disney, an American multinational entertainment conglomerate, was previously under the speculations for cracking down on password sharing, which raised user’s curiosity regarding it.
Recently, Disney Chief Executive Officer (CEO) Bob Iger told The Verge that Disney would start eliminating password sharing "in earnest" next month.
However, the company was planning to eliminate it in September 2023. This elimination was already rolled out a few months ago in other countries which would be expanded globally in the upcoming month.
Read more: Password sharing on Disney Plus to vanish this summer
Iger revealed the reason behind this practice and said that the company wants to end password sharing to adequately revolve Disney+ into a growth business.
According to Iger, "I actually have very, very high regard for what they've accomplished,”. "If we can only accomplish what they've accomplished, that would be great." He further addressed the customers who have been informed about this change and said that Disney has had "no backlash at all.”
Previously, Netflix also took the similar step and cracked down on password sharing, and later on it experienced an exponential increase in subscribers during subsequent quarters. Iger also discussed Netflix and called it the " gold standard in streaming." So he seems to be admired by Netflix.
Disney planned to allow subscribers to pay additional amount to share their plans along with someone else. It recently announced plans to increase the price Disney+, Hulu, and ESPN+ in October. Disney+ along with the ads that charge $9.99 per month, up from $7.99, and Disney+ ad free would be available at $15.99 per month, up from $13.99.
