Tech Desk
Aug 06, 2024
Disney is hiking the price of its streaming services, which include Disney Plus, ESPN, and Hulu. In an announcement today, price hikes across the board would hit subscribers starting October 17. But that's not all—Disney is also introducing new features to enhance the streaming experience.
New monthly subscriptions to Disney streaming services
The price of monthly subscriptions to Disney Plus with ads would rise from $8 to $10, while the ad-free tier is shifting to $16 from $14. Annual ad-free plans will shift to $160 from $140.
Read more: YouTube cracks down on ad blockers — Everything you need to know
Hulu's ad-supported tier would rise to $10 per month from $8 per month, with ad-free plans jumping to $19 from $18. ESPN Plus plans will jump to $12 per month from $11 per month.
| Subscription type | Tier | Monthly | Annual |
| Disney | With ads* | $9.99 | N/A |
| No ads* | $15.99 | $159.99 | |
| hulu | With ads* | $9.99 | $99.99 |
| No ads* | $18.99 | N/A | |
| ESPN+ | With ads* | $11.99 | $119.99 |
Bundle offerings | Duo Basic: Disney+ (With Ads), Hulu (With Ads) | $10.99 | N/A |
| Duo Premium: Disney+ (No Ads), Hulu (No Ads) (No change) | $19.99 | N/A | |
Hulu + Live TV | With ads* | $82.99 | N/A |
| No ads* | $95.99 | N/A |
New announcements of Disney Plus amid price hike
Alongside the price hike, Disney Plus is also releasing curated playlists, with a preschool-focused playlist launching on September 4th, followed by more categories such as Seasonal, Epic Stories, Throwbacks, and Real Life. The update would let subscribers discover new content with little effort on their part.
However, this may not be good news for any subscriber, in particular, its the wrong time, considering the economic climate, but Disney is likely going ahead and doing it because of tremendous push toward streaming profitability.
