Kate Mills
Mar 10, 2024
In a bid to tap into the realm of streaming, Tesla boss Elon Musk is about to make the long-form videos on X, formerly known as Twitter, available on Smart TVs.
The accessibility of longer videos on smart TVs will be ensured through a YouTube-like TV app, reportedly being developed for only Amazon and Samsung smart TVs.
According to PC Mag, the ultimate goal in sight for the company is to let X users watch longer videos on bigger screens, while the platform is speculated to be arriving as soon as next week.
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In an announcement made by the X Business team on X, the social media platform is “now a video-first platform,” enabling users to watch or upload long-form videos. The company says that every eight out of 10 user sessions record a video watch.
As per the company, X users watched videos of worth around 130 years’ on the platform, with the videos' length ranging from 30 minutes or longer.
Even before Elon Musk's takeover of X, the social media company explored the landscape of streaming exclusive videos with live-streaming events being the most significant focus, as in 2016 it launched live-streaming apps for Apple TV, Xbox One, and Amazon Fire TV following the streaming 10 NFL games X signed to ensure.
As part of a recent agreement, Don Lemon, former CNN host will host a show on the platform. Meanwhile, X last year also witnessed the launch of a show under the moderation of Tucker Carlson, a dismissed host from Fox News, who is eyeing to launch his own streaming platform.
Mr. Beast, a renowned content creator on YouTube, minted around $250,000 in revenue by uploading just one long-form video on the micro-blogging site.
