Web Desk
Aug 07, 2024
Elon Musk sued the World Federation of Advertisers (WFA) along with four of its members in an attempt to restore advertising and endorsements on X (formerly Twitter).
Taking to X (formerly Twitter), Musk posted a tweet stating: “We tried being nice for 2 years and got nothing but empty words,” adding that “now, it is war.”
The members of the WFA which Musk lodged a petition against include prominent brands in the consumer-products sphere, such as Unilever, the candy conglomerate Mars, CVS Health, and the wind-energy firm Ørsted.
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The Tesla boss accuses the advertising group of committing contravention of the US antitrust laws by shifting their marketing campaigns from X.
“These organisations targeted our company and you, our users,” said X CEO Linda Yaccarino in a video she shared on the Musk-owned microblogging platform.
Comprehensively containing a detailed account of every aspect of the lawsuit, a 44-page complaint document outlined the Global Alliance for Responsible Media (GARM), stating that it's in the lead of the boycott of X. GARM is the same advertising firm that X had rejoined in early July.
The key point of the lawsuit is that advertisers are availing of the opportune moment of marketing their products or services on X when the platform offers brand-safety options to allow advertisers to “ensure their ads are not served alongside content that doesn’t align with their brand’s message and values.”
“By refraining from purchasing advertising from X, boycotting advertisers are forgoing a valuable opportunity to purchase low-priced advertising inventory on a platform with brand safety that meets or exceeds industry standards,” added the document.
