Alexander Lewis 
Jan 07, 2024
Samsung’s Galaxy Unpacked event serves as a significant product showcase for the tech giant, unveiling its latest-generation Galaxy phones, foldables, smartwatches, earbuds, and more.
Scheduled for January 17, the first Unpacked event of 2024 promises to reveal the Samsung Galaxy S24 series (including the S24, S24 Plus, and S24 Ultra), with potential introductions such as the Galaxy Ring and upgrades for the Galaxy Buds 2.
Beyond merely unveiling gadgets, Unpacked acts as a compass, revealing Samsung’s trajectory in consumer tech. With the recent trademarking of the term "AI Phone", the event on January 17 is anticipated to showcase AI-powered features and services.
For a comprehensive preview of Samsung Galaxy Unpacked 2024, continue reading below:
When and where to watch Galaxy unpacked event?
The event will stream live on January 17 at 10am PT / 1pm ET / 6pm GMT (or 5am AEDT on January 18 for Australian viewers). Samsung’s YouTube channel and social accounts, like Samsung Mobile on X, offer prime spots for the live event.
Read more: CES 2024 teaser — what to expect?
How to watch Galaxy unpacked event?
Samsung’s YouTube channel is the go-to for the live stream. Alternatively, you can register on Samsung’s website to watch the event and receive a £50/AU$100 voucher (though not available in the US).
Expected reveals
While no official confirmation has been released, speculations suggest the debut of the Galaxy S24 series, emphasising AI-driven advancements in phone features and specifications. The S24 lineup may sport incremental hardware upgrades over the S23 series, hinting at iPhone 15 Pro-style design tweaks, improved cameras, and Exynos 2400 or Snapdragon 8 Gen 3 chips.
AI revolution
Samsung’s focus on AI technology within the Galaxy S24 series could mark a transformative leap, enabling generative AI for content creation and execution within the devices, altering user interactions and experiences.
Gaming and AI
The Galaxy S24’s potential for gaming shines, especially with the Exynos 2400 chip’s Xclipse 940 GPU, employing AMD's RDNA 3 architecture for enhanced ray tracing. Samsung might tout these devices as delivering near-console gaming experiences, challenging the iPhone 15 Pro's prowess in gaming.
Galaxy Unpacked event new devices
Rumours hint at the debut of Samsung’s first smart ring, the Galaxy Ring, while upgrades to the Galaxy Buds and Galaxy Watch are also anticipated.
