Tech Desk
Aug 03, 2024
It's a common practice to be a copycat which tech companies are often seen doing to come on par with the calibre of the competition.
The most recent example of this emerged with the release of the Galaxy Watch Ultra resembling the Apple Watch Ultra, and the Galaxy Buds 3 looks immensely like the Apple AirPods.
Samsung's this pursuit of an Apple-like design strategy appears to have annoyed even Samsung chairman, causing an internal discord among Samsung’s mobile division.
Read more: Why are iPhone 16 Pro, iPhone 16 Pro Max with bigger displays?
Citing sources, 9to5Mac reported that Chairman Samsung Electronics Lee Jae-Yong is fed up with making its flagship devices that share so much with designs Apple follows.
The development has emerged in the form of a report. stating that the “current internal atmosphere is not very good” because of the situation.
"This is a strict order that Samsung Electronics Chairman Lee Jae-Yong, who is well-known within Samsung Electronics for his gentle nature and does not usually get angry, recently issued a strict order to employees of the MX division. According to an insider at Samsung Electronics, personnel actions were also taken against some executives, including the group head of the MX division," read the report.
It further added that the Samsung Chairman was overseeing the issue regarding the Buds 3 series and Galaxy Watch 7 replicating Apple designs and quality.
