Tech Desk
Sep 18, 2024
The world of social media influencing has given rise to new-age celebrities, with the Kardashian family being among the first to leverage their online presence for fame and fortune. Today, influencers and content creators can secure lucrative partnerships with ease, thanks to innovative platforms like On The House (OTH).
This innovative card allows creators to pay with their social media presence, rather than cash.
What is On The House (OTH)?
On The House is a unique credit card that doesn't require cash; instead, it uses social media presence as currency. Partnered businesses, including Michelin-star restaurants, sports clubs, and spas, offer services in exchange for promotional Instagram Stories. To qualify, creators must meet specific requirements:
- Public social media profile.
- High engagement rates.
- Daily content featuring partnered brands.
How does it work?
Creators apply for the OTH card, providing social media handles and following count. Based on their influence, they're assigned an allowance ($1,000-4,000 per week). Businesses provide services, and creators promote them via Instagram Stories. This mutual exchange benefits both parties.
Aliyah Jasmine Wan (@aliyahwears), with 83,000 followers, showcased the card's benefits, demonstrating how she uses it to pay for luxuries like flowers and fine dining. Her viral clip sparked interest, with many asking about the application process.
Benefits and requirements:
- No banking details are required.
- Mutual exchange between creators and businesses.
- Allowance ranges from $1,000-$4,000 per week.
- Promotional Instagram Stories are required.
