Daisy Watts
Jan 17, 2024
Confirming signs that artificial intelligence (AI) has put jobs at risk, Alphabet-owned Google once again decided to fire hundreds of employees from its advertising sales team.
The tech giant confirmed that it is eliminating "a few hundred" positions from its global ad team, amid a push to use artificial intelligence for efficiency and creativity.
It should be noted that last year, Alphabet announced plans to eliminate several positions in its workforce as AI took over the world. In line with its plans, Google last week also announced that it jo reduction in some of its departments.
Read more: Google announces workforce reductions in assistant, hardware, engineering
The latest move in its "large customer" sales team are intended to result in better support for small and medium-sized businesses advertising on Google´s platform, according to the internet giant.
Expansion of small business ad teams at Google was expected by the company to result in increased hiring this year.
Google laid off around 12,000 people this time last year, about 6% of its workforce, in the face of inflation and rising interest rates.
The Silicon Valley company has since invested heavily in generative AI.
