Google Trends gets a fresh new look: What's new?

Revamped page now displays more trending questions in a list view, full of information
An undated image of a person using Google on a laptop. — Unsplash
An undated image of a person using Google on a laptop. — Unsplash 

Google, the world’s biggest search engine, has revamped the "Trending Now" section on Google Trends, making it easier for the users to discover popular search queries and topics.

What's new?

It's a major revamp that will innovate ways for SEOs, content managers, and reporters alike who are scrambling for inspiration for their next article or keyword strategy. Cleaner in design and more feature-rich, the Google Trends now is an even more powerful tool for the content research and keyword ideas.

The revamped page now displays more trending questions in a list view, full of information for users at a glance.

  • Each trending topic includes:
  • When the phrase began trending
  • Search volume
  • Trend breakdowns
  • A visual chart

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These details help users understand the context and popularity of each topic, making it easier to identify relevant and timely content ideas.

Users can now filter results by:

  • Country: This will show you what's trending in certain areas

    Timeframe: Choose trends per hour, day, week, or month

    Trending status: Filter on topics, currently or recently trending.

  • Relevance: This option ranks results in order of their relevance to your query.

Additionally, users can export data to:

  • CSV: For further analysis in the spreadsheets
  • Clipboard: Easily copy and paste data into the documents
  • RSS feed: Stay up-to-date with the trending topics via feed readers

Google Trends is a critical resource for the content creator looking for ideas and inspiration in relation to keywords. The new interface makes research easier because, in a second, you'll know what people are talking about and can therefore create content accordingly. With Google Trends, one is able to:

  • Identify the popular topics and keywords
  • Understand search volume and trends
  • Inform content strategy with data-driven insights