Representing a step forward, Google TV has started ranking among the most popular streaming platforms, with an abundance of easily accessible free channels, curated recommendations, and watchlist customisation listed on its portfolio.
In a bid to reach a wider audience, Google TV seems to be expanding its content catalogue by integrating The Roku Channel into its search and recommendation tools.
The primary objective Google TV could be eyeing via the incorporation of The Roku Channel is the availability of free live channels and Roku originals including movies and TV shows.
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This expansion plan aims to bring each of the aforesaid titles and offerings to the Google TV search option, as reported by Android Police while citing news publication CordCuttersNews.
While there's no concrete information as to when the integration occurred, it comes on par with Google's strategy to fatten the catalogue of free ad-based content.
Those willing to get their hands on suggestions from The Roku Channel are advised to download the app on their Google TV and navigate to the Google TV Mobile app > tap on your profile at the top right > Manage > toggle on The Roku Channel.
Available at no cost, The Roku Channel supplements Google's FAST channel offerings, which it recently renamed to Google TV Freeplay.