Alexander Lewis 
May 17, 2024
Alphabet-owned Google on Friday announced that its artificial intelligence (AI) tool for advertisements will not create images that have brand names and logos and users will only be able to design the generic product images as the tech giant defines the capabilities and limitations of the image tool.
This development came after Darcy Burk, a search marketer showed excitement about the AI product image generation on May 15, “You know what, I don't care what people say. I think Google is really nailing this AI integration with Google Ads. These AI-generated images? #ChefsKiss@AnthonyHigman @gregfinn”.
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Additionally, Ginny Marvin, Google Ads Liaison, highlighted some key limitations of the AI image tool. She said: “The tool will generate product images, but it won’t generate product images that include brand names or logos”.
She further explained: “So, for example, you could ask it to generate images of a dog in a pet stroller in a park,’ but if you asked it to generate images of a dog in a pet stroller in a park with a Doggo logo,’ you’ll get an error notification to remove mentions of brands and branded items from your description.”
So, when a user tries to generate an image that includes a brand’s logo or a name it will show an error to remove such terms from the prompts. This initiative is taken by Google to maintain the security concerns, claiming that as this technology evolves, "we’re continuously evaluating and improving our approach to safety”.
