Tech Desk
Sep 18, 2024
Google unveiled new ways for users to search whether an image was produced using generative artificial intelligence (AI). However, Alphabet-owned Google has been working to develop internal tools to watermark AI-generated content.
Moreover, it joined the Coalition for Content Provenance and Authenticity (C2PA) as a control committee member back in February. Currently, the company is ready to integrate them into accessible images through its tools.
Google helps users identify AI-generated images
The danger with AI-generated images is that many digitally produced and improved images cannot be differentiated from real ones, because of this, the problem of deepfakes has increased massively, where a realistic image created by AI representing a person, place, or event is said to be real to spread misinformation.
In a blog post, Google said that in the first half of the year, it worked with other members of the coalition to develop a new version (2.1) of the technical standard dubbed Content Credentials. It is claimed to be more secure against different tampering and has a stricter technical requirement.
Read more: Google Photos set to offer new 'Ultra HDR' editing feature
Google said Content Credentials will be included in images that show up on Google Images, Lens, and Circle to Search. This means that if users want to go to the “About this image” section of an image, they can check the C2PA metadata confirming whether the image was created or edited using AI tools.
It is important to note that Google has been developing an in-house watermarking technology for AI content called SynthID. This system was produced by Google DeepMind and impacts the information within the pixels of the image in a way that remains invisible.
