Google's year in search 2024: Discover Pakistan's top search trends

Google’s Year in Search 2024 offers a fascinating glimpse into Pakistan’s digital dynamics, highlighting the nation's enthusiasm for sports, the entertainment industry, food, innovative technology, and more — each shaping its digital presence.

From cricket to cutting-edge artificial intelligence (AI), Google served as a gateway for Pakistani users to explore their passions, stay informed, and embrace culture and innovation while engaging with the digital world.

Gadinsider has compiled Google’s annual year-end list for 2024, featuring six categories outlined below:

Top trending searches for cricket

Cricket remains at the heart of Pakistan’s digital landscape in 2024, with major events such as the ICC T20 World Cup and PSL 2024 captivating millions of fans.

Passionate cricket enthusiasts eagerly searched for PSL schedules, match updates, and more, reflecting their unwavering enthusiasm for the sport and its ability to unite the nation. 

1. T20 World Cup
2. Pakistan vs England
3. Pakistan vs Bangladesh
4. Pakistan vs Australia 
5. Pakistan vs India
6. PSL 2024 Schedule
7. Pakistan vs USA
8. India vs England
9. India vs South Africa
10. India vs England

Most searched people on Google in 2024

Pakistani users also searched on Google to follow the accomplishments of local and international famous personalities. Olympic gold medalist Arshad Nadeem stole the limelight with notable searches for cricketers like Shoaib Malik and Sajid Khan, highlighting the nation's passion for sports figures, and turning them into the leading players in the digital landscape of Pakistan. 

In addition, renowned media personalities have captured tremendous attention of Pakistanis, with names like Sana Javed, Zoya Nasir, and Mukesh Ambani trending on Google.

1. Abbas Attar
2. Etel Adnan
3. Arshad Nadeem
4. Sana Javed
5. Sajid Khan
6. Shoaib Malik
7. Hareem Shah 
8. Minahil Malik
9. Zoya Nasir
10. Mukesh Ambani

Most searched movies and dramas on Google in 2024

Entertainment, especially through television and film, holds a special place in the digital culture of Pakistan. The nation's fascination with popular Pakistani dramas like Ishq Murshid and Kabhi Main Kabhi Tum, alongside Bollywood blockbusters such as Animal and Dunki, reflects a diverse and vibrant interest in the entertainment landscape. 

1. Heeramandi 
2. 12th Fail
3. Animal
4. Mirzapur Season 3
5. Stree 2
6. Ishq Murshid
7. Bhool Bhulaiyaa 3
8. Dunki
9. Bigg Boss 17
10. Kabhi Main Kabhi Tum

Top how to trends on Google in 2024

Pakistan's digital habits were also reflected in a wide variety of "how-to" searches, ranging from practical queries to day-to-day solutions like earning without investment and more.

These searches highlight the nation's resourceful approach to seeking information and addressing everyday challenges efficiently.  

1. How to check polling station
2. How to make millions before grandma dies
3. How to buy a used car
4. How to make flowers last longer
5. How to download YouTube videos on a PC
6. How to earn without investment
7. How to teach my four-year-old to share
8. How to get a grass stain out of jeans
9. How to start working out again after a knee injury
10. How to watch the World Cup live

Top trending searches for recipes

Pakistani culinary interests reflect a rich and diverse palate, spanning from traditional local delicacies like Malpura to globally popular recipes, including chocolate chip cookies and banana bread. The range of dishes highlights the nation’s love for both regional specialties and international flavors.

Furthermore, Google search trends have revealed an increasing interest in quick snacks and beverages, showcasing Pakistan's evolving taste preferences, where both traditional and modern flavours are embraced in everyday dining choices. 

1. Banana bread recipe
2. Malpura recipe
3. Garlic bread recipe
4. Chocolate chip cookie recipe
5. Tawa kaleji recipe
6. Peach iced tea recipe
7. Creamy pasta recipe
8. Pizza recipe
9. Egg noodle recipe
10. Hashbrown recipe

Top trending searches for tech

Pakistan’s growing interest in the fledgling field of AI and advanced technology was also evident in the top searches for tools including Gemini and Remaker AI.  Pakistanis demonstrated a strong desire to stay updated on the latest tech trends, highlighting the growth of digital advancements and productivity in the nation. 

Moreover, tech-driven searches experienced an exponential rise in queries regarding the latest smartphones from brands like Infinix, Redmi, Vivo, and Apple, highlighting Pakistanis’ enthusiasm to embrace the digital era with innovative mobile devices.

1. Chatgpt login
2. Bing image creator
3. Infinix note 30
4. Vivo y100
5. Gemini
6. Inifinix hot 50 pro
7. Redmi Note 13
8. iPhone16 pro max
9. Infinix Note 40
10. Remaker ai