How much is the first Spanish AI model earning?

First Spanish model Aitana, which was created by Rubén Cruz using artificial intelligence (AI), has been making money by fooling celebrities — who are unaware that she doesn’t exist — with her flawless looks.

The founder of The Clueless agency, Cruz, created the AI model when their company was going through tough times and they didn’t have clients.

While speaking to Euronews, Cruz said: "We started analysing how we were working and realised that many projects were being put on hold or cancelled due to problems beyond our control. Often it was the fault of the influencer or model and not due to design issues."

Aitana is a 25-year-old, pink-haired influencer from Barcelona — whom the company used for branding and marketing.

How much does Aitana earn?

According to Aitana’s creator, she earns up to €10,000 per month and her average income is around €3,000. The virtual model, who is also the face of a sports supplement company, charges €1,000 per advert.

She has 121,000 followers on Instagram and her photos garner thousands of views and reactions. Aitana also receives private messages from celebrities asking her out.

"One day, a well-known Latin American actor texted to ask her out. This actor has about five million followers and some of our team watched his TV series when they were kids," said Cruz. "He had no idea Aitana didn't exist," he added.

The agency team meets weekly to plan Aitana's life, including activities, destinations, and photos for followers, using a combination of AI and design experts to create a realistic representation of the model.