How PAKFIT became Pakistan’s leading fitness app transforming health across borders

PAKFIT emerges as a transformative force, delivering personalised fitness plans, nutritional guidance, and a community-driven approach to wellness
An undated image of PAKFIT poster. — PAKFIT
An undated image of PAKFIT poster. — PAKFIT

In a country where traditional gyms and fitness centres have long dominated the exercise scene, PAKFIT, a player on the fitness app scene for nearly a decade, is set to revolutionise fitness in Pakistan and beyond.

PAKFIT has achieved widespread success with its customised workout plans, nutrition advice, and robust social features. Thanks to a community-driven approach, PAKFIT has earned its title as Pakistan’s premier mobile app for fitness. The platform’s social features allow users to share and support one another in achieving their goals, fostering an inclusive fitness environment.

In an exclusive interview with Gadinsider, PAKFIT’s Head of Growth & Alliances, Anas Haris, shared insights into the vision and journey behind the app.

The journey behind the vision

Haris’ path to fitness entrepreneurship began with a personal transformation. As a young adult, he experienced a turning point that led to a deeper appreciation of health and wellness. “Growing up, I was always passionate about fitness,” Haris explained. “I recognised a gap in Pakistan’s market for a comprehensive fitness platform, which led to the creation of PAKFIT."

An undated image of PAKFIT team at the National Incubation Center (NIC). —LinkedIn/@syedanasharis
An undated image of PAKFIT team at the National Incubation Center (NIC). —LinkedIn/@syedanasharis

PAKFIT features built for success

The PAKFIT app provides a “one-stop wellness solution,” offering a full suite of health and fitness options. The platform’s team of professionals designs personalised plans that include diet and nutrition adjustments tailored to each client’s lifestyle.

Users can access customised training programmes that cater to a range of fitness goals. Beyond physical health, PAKFIT promotes mental well-being, addressing body, mind, and spirit to foster long-term wellness.

An undated image of Syed Anas Haris representing PAKFIT. —LinkedIn/@syedanasharis
An undated image of Syed Anas Haris representing PAKFIT. —LinkedIn/@syedanasharis

A platform of fitness and connection

PAKFIT’s mission is straightforward: to make fitness engaging and accessible to everyone. Haris noted, “We envision PAKFIT as a community where users can connect, share their fitness journeys, and find solutions to health questions. We offer tailored diet plans and expert advice, empowering users to take charge of their wellness.”

The app enables each user to access customised fitness programmes and nutritional plans specific to their needs. Beyond tracking progress, PAKFIT fosters a social space that connects users with shared fitness goals, promoting community and motivation.

Haris discussed the challenges in establishing PAKFIT. “Initially, it was tough to convince people about the potential of Pakistan’s fitness market. But we persevered, and our growing user base validated our vision,” he shared. One of Anas’s key takeaways was the need for adaptability. “We’ve adjusted our strategy multiple times to meet users’ evolving needs, which has been key to PAKFIT’s success,” the entrepreneur said.

An undated image of PAKFIT team at the PAKFIT Fitness Arena. — Facebook/@pakfit.pk
An undated image of PAKFIT team at the PAKFIT Fitness Arena. — Facebook/@pakfit.pk

Expanding beyond borders

PAKFIT’s impact stretches beyond the digital realm, creating a community of like-minded individuals who encourage and motivate one another. The app’s diverse user base, with 80% from Pakistan, demonstrates its solid foundation in its home country.

The platform’s reach, however, extends globally, with 10% of users from the UK and 5% from the Middle East. Collectively, users from the US and Canada make up an additional 5%, showcasing PAKFIT’s ability to transcend geographic boundaries.

Accessible and inclusive

PAKFIT is available to a broad audience, with iOS and Android compatibility. The app’s accessible design and variety of features attract users of all ages, providing a universal fitness solution for anyone seeking to improve their health and wellness.

PAKFIT’s continued success in Pakistan and its growing global reach underscore its position as a leading fitness solution for today’s health-conscious community.