Tech Desk
Aug 30, 2024
Instagram has introduced a new initiative called Creator Lab in India, aiming to support content creators by providing educational resources.
This programme is an extension of the existing creator education and enablement programme on the platform since 2019. Creator Lab will serve as a new resource specifically designed for aspiring creators.
During the launch event in Mumbai, Meta India Director Paras Sharma said: “On Instagram, we're focused on providing an experience that allows users to connect with others. We take feedback from young people seriously and our newly launched Creator Lab aims to empower creators to express themselves freely and succeed in their unique way.”
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Here’s how Creator Lab works
Instagram revealed that 14 content creators will be featured in the content on Creator Lab, representing different geographies, genres, and growth journeys.
The creators include Aabir Vyas, Govind Kaushal, Meethika Dwivedi, Raghav Sachhar, and The Vixens Crew who will be discussing three themes that are essential to achieve long-term success.
- Expressing yourself: How to use Instagram’s new tools and features to help express yourself creatively.
- Building community: Insights on how to create connections and build a loyal following on Instagram.
- Long-term growth: How to monetise your content and stay relevant on the platform with a sustainable career.
Currently, the content on Creator Lab is available in English and Hindi languages. However, more content will be added in six more Indian languages including Tamil, Telugu, Malayalam, Kannada, and Bengali shortly.
