May 09, 2024
The Instagram and Facebook parent company, Meta, is making it easier to share content for users across its platforms. In a move aimed at boosting engagement on its another app, Threads, Meta is testing a new feature that allows users to directly share their Instagram posts on Threads.
Currently, this feature is in a global testing phase and it offers Instagram users an option to enable a setting that automatically shares their photos on Threads. This provides a seamless way to share content with close friends on Threads, potentially reviving user interest in the app, which saw a decline in daily users shortly after its launch in 2023.
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It is reported that the captions under Instagram posts will appear as text in Threads and hashtags will become plain text as well. Currently, only photo posts from Instagram can be shared on Threads. Video formats like Reels are not yet included in the testing phase. Moreover, users can choose to automatically share all new photos or manually select posts for sharing on Threads.
This move likely reflects Meta's strategy to increase user engagement across its platforms. By encouraging content to flow from Instagram to Threads, Meta could potentially boost activity within the messaging app. Additionally, it could help solidify Threads' position as a space for sharing more personal updates with close friends, complementing the focus on public content creation that dominates Instagram.
However, this feature is currently being tested with a limited group of users globally. Meta has not yet announced a wider rollout date. So, if you're not seeing the option to share Instagram posts on Threads, it simply means you're not part of the current testing group. Meta will likely roll out the feature to a wider audience in the future.
