Legal battles against misleading ads of burgers, tacos that fail to match depictions

What you see in ads often falls far short of what you get on your plate. Lawsuits are now stepping in to bridge this gap
An undated image illustrating two burgers. — Canva
An undated image illustrating two burgers. — Canva

Many people are unhappy with the way fast food companies advertise their food. They say that the food in the ads looks much better and bigger than the real thing. Some lawyers have been suing these companies for false advertising.

James Kelly and Anthony Russo are two lawyers who have filed many cases against Taco Bell, Wendy’s, McDonald’s, Burger King and Arby’s. They have shown pictures of how the food looks in the ads and how it looks in reality, as reported by CNN. The difference is very big. The burgers in the ads are tall and juicy, but the real burgers are flat and dry. The tacos in the ads are full and tasty, but the real tacos are empty and bland. The cases are still going on.

Increased lawsuits about food advertising 

Tommy Tobin, a lawyer and lecturer at UCLA Law, said that there have been more and more lawsuits about food advertising in the last few years. He said that this is a new area of law that is growing fast.

Bonnie Patten, who works for a nonprofit organisation that protects consumers from false advertising, said that some lawyers focus on how much food there is in the ads, while others focus on how the food is described. For example, Spencer Sheehan is a lawyer who has sued many companies for using words like “vanilla” on foods that have little or no vanilla in them.

Another example could be that last year Starbucks was sued for naming its “Refreshers” drinks after fruits that they do not have. The lawsuit said that the drinks are mostly made of water, grape juice concentrate and sugar and that they do not have any mango or dragonfruit in them. Starbucks said that the lawsuit was wrong and that they would fight against it.