Alexander Lewis
Jan 10, 2024
In a bid to compete and become the world leader in beauty tech, L’Oréal Group revealed its artificial intelligence-driven (AI-driven) chatbot at the Consumer Electronic Show 2024 (CES 2024) on Tuesday.
During the mega tech exhibition, Nicolas Hieronimus, L’Oréal Group’s CEO, introduced L’Oreal Paris Beauty Genius, the company’s first-ever virtual personal beauty adviser.
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In a video shared by Reuters on X (formerly Twitter), Hieronimus could be seen introducing the bot, saying, “We believe that tech can push the boundaries of what’s possible, help us improve the lives of consumers around the world and cater to the infinite diversity of beauty needs and aspirations of every individual.”
Providing a glimpse into the functionality of the beauty assistant, Hieronimus also demonstrated how the Beauty Genius responds to the queries extended by the user by asking something to the bot himself.
“This is not a chatbot but rather a fully personalised AI-powered solution based on an individual in-depth diagnosis,” said Hieronimus.
“The Beauty Genius will act like a personal beauty adviser available 24/7 in your pocket,” noted Barbara Lavernos, deputy CEO L’Oréal.
The technology is a combination of generative AI, augmented reality, computer vision and colour science, said Lavernos. “We have integrated more than 10 different LLMs [large language models] and a very sophisticated architecture to get the most personalised beauty routines adapted to each individual.”
L'Oreal takes its Beauty Genius to be serving as a tool to help answer questions about beauty routines “and even sensitive topics, without having to speak to a real person, such as acne, dandruff, or hair loss.”
