May 08, 2024
Meta, the leading tech company, recently announced an innovative AI-powered suite of creative tools to help businesses create more engaging ad content on Facebook and Instagram.
The update was introduced with two different features that will be rolled out globally by the end of the year, aimed at improving ad relevance and performance in Meta's apps.
Advertisers can now automate parts of ad creation, freeing up time for other account management tasks. The first updated feature revolves around image generation which allows advertisers to create complete image variations inspired by their original ad creative, including different backgrounds, text overlays and product adjustments.
Read more: OpenAI unveils tool to identify DALL-E 3 generated images
Another AI text generation feature introduced by Meta uses AI to suggest ad headlines and body text based on the advertiser's brand voice and key selling points from previous campaigns.
By centralising its creative AI tools under Advantage+ Creative, Meta streamlines ad creation from ideation to optimisation, promising faster workflows and better results for advertisers.
Moreover, an AI-generated imagery feature is starting to roll out, with an option to create background images via a text-prompt interface coming soon.
Meta's head of monetisation has announced that these Meta AI features will be integrated with Llama 3, the latest iteration of the company's open-source large-language model, adding that the features will not be available for promoting political and social campaigns.
