In a significant shift to amend the interconnectivity dynamics across platforms, Meta has announced to abide by the European regulatory framework that will take effect from March 2024.
As a result, the social media giant has allowed users — based in European countries, with the exception of UK — to unlink their accounts on Messenger, Facebook, and Instagram alongside accounts on Facebook Marketplace and Facebook Gaming.
This newly integrated feature grants user to keep their accounts on multiple platform separated and out of sync from one another in terms of automatic cross-sharing of content, as reported by 9to5Mac.
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In an official announcement, Meta stated, "People using Instagram and Facebook in the EU, EEA and Switzerland will soon be offered several choices about how they would like to manage their experiences across Meta products."
The statement also included the choices Meta it plans to offer, adding that users "will be able to choose either:
to continue to connect their accounts through our Accounts Center so that their information will be used across their Instagram and Facebook accounts; or
to manage their Instagram and Facebook accounts separately so that their information is no longer used across accounts." Likewise, Messenger users will have the similar choices to choose from.
Meta has limited this feature's availability to Europe only, an approach it opted for when the paid, ad-free version of these platforms was launched.
Countries in which Meta is willing to make this feature available include Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and Switzerland, with the exception of UK as it is not a member of the EU nor EEA.