Ava Brooks
Mar 21, 2024
Microsoft has unveiled plans to discontinue the Microsoft Rewards App on Xbox this April in favour of its new Rewards hub, shedding light on the rationale behind this decision and the future of Rewards on Xbox.
The familiar Microsoft Rewards App on Xbox is set to close soon, marking an end to its weekly streak task, as Microsoft introduces a streamlined Rewards experience via the new Rewards hub. Previously, Rewards on Xbox were divided among three distinct platforms: the Microsoft Rewards App on Xbox, Xbox Game Pass Quests, and the Rewards hub.
With the launch of the new hub, Microsoft aims to create a unified destination for Xbox Rewards, consolidating access to offers and activities related to Xbox. This move comes following feedback from players, according to a Microsoft spokesperson who spoke to TrueAchievements.
In an effort to enhance the Rewards points system, Microsoft is recalibrating the types of activities players can engage in to earn rewards, with a focus on expanding accessibility and enjoyment of the program. The company is committed to ongoing experimentation within the Rewards program to explore new earning and redemption avenues and enhance player experiences.
As part of this evolution, Microsoft is exploring additional activities for Play and Earn, along with improvements to Shop and Earn. New activities and earning opportunities within the Rewards Hub are on the horizon, with Microsoft promising a gradual rollout to various regions once experiments are concluded.
Addressing concerns about regional disparities in Rewards experiences, Microsoft emphasises its dedication to ensuring consistency across different jurisdictions. The company acknowledges the challenge posed by varying regional requirements and pledges to continue testing and experimenting with activities within the Rewards Hub to achieve a unified user experience.
Responding to criticism regarding communication about Rewards program changes, Microsoft assures users of regular updates through Xbox Rewards emails and a dedicated newsletter. Despite recent challenges, Microsoft aims to revitalise the Rewards experience with the new hub, offering renewed value to its user base.
