Netflix eyes streaming rights for Christmas Day NFL games

Netflix obtains an exclusive streaming rights to this year's Christmas doubleheader
An undated image showing Netflix Logo on LED screen. — Shutterstock
An undated image showing Netflix Logo on LED screen. — Shutterstock

Rumours are circulating that Netflix, the streaming behemoth, is set to make a significant investment in live sports this holiday season.

On his WFAN radio programme earlier this week, former NFL MVP Boomer Esiason hinted at the prospect of a Netflix agreement with the league, saying that fans should not be shocked "if the NFL and Netflix get in bed for a nice little Christmas Day football games."

Citing an source, Toms Guide reported that a "bevy of sources" indicate that discussions between Netflix and the NFL are now underway, with the streamer looking to potentially broadcast two Christmas games this year.

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When will NFL games be available for viewing on Netflix?

However, a formal agreement hasn't been signed, if discussions are successful, Netflix will be the only location to view the Christmas game doubleheader on December 25.

This year's Christmas comes on a Wednesday, which some speculated may mean the NFL will forego the holiday games in 2024, as league football games are rarely played midweek.

Whereas, this year's calendar issues may provide an opportunity for the NFL, which has allegedly been quite pleased with streaming results in previous years and may want to see what a relationship with the world's largest streamer may do for its audience.

Three streaming sites will provide exclusive NFL games this season.

The NFL currently has a piecemeal streaming strategy, which includes the following exclusive broadcast arrangements (so far) for the 2024-2025 season:

  1. Amazon Prime Video: Thursday night games and one wild-card playoff game
  2. Peacock: Packers vs. Eagles in Brazil in Week One
  3. ESPN Plus: features one international game.

However, if the Netflix agreement goes through, football fans who want to watch every game will require four different streaming services, which is a tall order given that rates for every major provider are increasing.

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Though sources and sports fans appear to be optimistic about Netflix obtaining exclusive streaming rights to this year's Christmas doubleheader, it is important to remember that contracts have yet to be officially signed, and there are still some "hurdles to clear.”

However, Gadinsider will keep an eye out in the following days, since a potential agreement would have to be struck by May 15, when the official NFL schedule is revealed.