Netflix to phase out its cheapest ad-free plan soon

Starting from the UK and Canada, Netflix has begun shelving its cheapest ad-free plan
An undated image of the Netflix app icon. — iStock
An undated image of the Netflix app icon. — iStock

Netflix may have started phasing out its basic ad-free plan for existing subscribers in the UK and Canada.

Last year, the streaming giant announced it would discontinue the basic ad-free plan for new or returning subscribers, though the date for its closure in the US for existing subscribers remains unclear.

It appears that the phasing out has already begun. Reddit users from Canada and the UK reported receiving the following notification on their Netflix app: “Your last day to watch Netflix is July 13. Choose a new plan to keep watching.”

Netflix plans

Subscribers paying $11.99/month for the basic plan will have three options: the $6.99 ad-supported tier, the $15.49 ad-free tier, or the $22.99 ad-free 4K premium plan.

Furthermore, these reports align with Netflix's announcement in January, noting that starting from the second quarter of this year, the basic tier would be phased out in the UK and Canada.

Netflix's pricing page in both Canada and the UK states: “Basic plan has been discontinued,” and “you can change your plan at any time.”

Netflix is encouraging users to switch to its ad-supported plan, which as of May, had grown to over 40 million users.