Business Desk 
Nov 04, 2024
Pakistan Suzuki Motors Company (PSMC) has discontinued the Graphite Grey colour option for all its car models, set to be effective November 1.
While speaking with its authorised dealerships, PSMC has briefed them to stop accepting new orders for vehicles in Graphite Grey colour, while Pak Suzuki has not officially disclosed the reason behind the recent announcement.
However, it's rumoured that this announcement is to prevent the production cost for certain colours. Discontinuing less popular colour options can help reduce costs and enhance profitability.
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Meanwhile, ending a colour option can be part of a wider strategy to improve the brand’s image or to introduce new, trendy colourways.
Suzuki has briefed authorised dealerships to strictly adhere to the new guidelines and avoid accepting orders for vehicles in Graphite Grey.
