Business Desk 
Nov 09, 2024
A recent Ipsos Global Trends survey has ranked Pakistan as a world leader in technology adoption, with citizens showing strong support for using modern technology to address future challenges.
The survey, released at an event in HBL Tower Karachi, highlights that Pakistanis believe technology would create more job opportunities rather than reduce them, in contrast to common fears in other countries.
According to Ipsos, 89% of Pakistanis agree that modern technology is necessary for solving future problems, while only 9% disagree. The study, which surveyed 50,000 people across 50 countries, reflects the global population and economy, covering 90% of the world’s GDP and 75% of its population.
Read more: Pakistan Startup Summit launching next week in Karachi
Pakistan stands out globally in various tech-related areas. It ranks fifth in artificial intelligence (AI) adoption, with 69% of Pakistanis believing that AI would create more jobs than it eliminates.
Additionally, Pakistan leads in support for switching to electric vehicles (EVs), with 84% of respondents emphasising the importance of EVs over oil-based engines.
Ipsos Global Chief Knowledge Officer Simon Atkinson noted that Pakistan’s strong demand for EVs suggests opportunities for alignment in government policy and automotive initiatives to meet this demand.
Despite enthusiasm for technology, Pakistan ranks low in expectations for life above 100 years, with only 24% expecting to reach the century mark.
Ipsos also identified distinctive cultural traits in Pakistan: strong family values, tradition, and a preference for material goods and global brands.
Despite some concerns about discrimination, Pakistanis are generally optimistic and happier than the global average.
Brain Child Communications CEO Farhan Khan opened the event, which was attended by leaders from FMCGs, media, and banking sectors. Ipsos Pakistan CEO Abdul Sattar Babar presented key findings and discussed how businesses can utilise these insights for growth.
