Password sharing on Disney+ to vanish by fall this year

Netflix has also announced its plans to bring password sharing on the platform to an end
An undated image displaying Disney+ logo. — Disneypluspress

An undated image displaying Disney+ logo. — Disneypluspress

The prominent giant in the realm of streaming is about to initiate a full-fledged crackdown on password sharing in fall this year. 

This was announced by the Disney CEO Bob Iger. While providing the exact timeline on when the company plans to deprive the users of the service's password sharing facility. 

Password sharing on Disney Plus to end soon

"In June, we’ll be launching our first real foray into password sharing" in a select countries before inflicting a global rollout in September, PCMag reported Bob Iger as saying in an interview with CNBC

Read more: Hulu on Disney+ launched — Packing two content catalogues in one streaming service

Although he did not reflect on whether the US is in the list of countries going to be the first target of the clampdown, but the company has set forth the foundations to restrict password sharing by testing account restrictions in Canada and launching "Hulu on Disney+", offering entire content catalogue of Hulu for the Bundle subscribers of Disney+ in the United States. 

Unavailability of the password sharing feature is expected to fray users' nerves, specially after Netflix has also announced its plans to bring password sharing to an end. Coming at par with the trend, Max, also known as HBO Max, is also set to do away with this facility later this year.

As far as Disney's case in concerned, Iger said the company has taken the decision to become profitable by this year's fiscal fourth quarter. He added that even after having around 150 million subscribers since its inception, the company has lost more money than estimated.

“I came back [as CEO and] the losses were about $4 billion a year. It was clear that was not sustainable and not acceptable,” he remarked.

To make the company a “growth business,” and go in revenue surplus, he said he's up to exploring unique ways to bolster engagement and user “stickiness’ in a bid to retain subscribers.