Tech Desk
Aug 27, 2024
Krafters has announced the launch of a digital app to guide the general public in getting different opportunities through skills learning, starting new businesses, and developing market connections.
The Peshawar-based startup has been working since 2017 to promote handcrafted items from all over Pakistan to revive craft traditions and empower craft artists especially women to live an independent and respectful life.
Krafters CEO Zahid Ali Shah said, “The aim of launching the App on livelihood is to expand the scope of Krafters which has already developed a network of over 9000 artisans, around 80% female, to a wider public willing to earn skills and start home-based businesses.”
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The app will be developed with government funding under the Pakistan Innovation Fund to educate people on how to establish a business and develop connections for expanding sales scope at both national and international levels.
With the app, trainers will give free-of-cost guidance to people about learning different skills such as stitching, embroidery, cooking, baking, designing, and knitting.
Moreover, the platform will also give training to IT professionals on freelancing including profile development and working on platforms like Fiverr, and Upwork.
The app also aims to keep its users updated about different exhibitions being held across the country so that they can display and sell their products & other services.
Other communities including people with disabilities, minorities, and transgender can also benefit from the app and can contact the organisers for any additional technical support.
Krafters has also signed an MoU with Jazzcash for the financial inclusion of females for empowerment and for availing of small loans up to Rs15,000 that will be increased to Rs50,000 over time.
