Tech Desk 
Nov 29, 2024
Reddit is expanding globally, opening up to more users based in countries like the UK, India, Brazil, and even the Philippines. It has some of the most extensive diversity in communities, also referred to as "subreddits," where a topic can range from cricket and Bollywood to anything.
More than half of the users of the platform, Reddit, come from outside the US. The website sees huge potential in growing its presence internationally.
Reddit Chief Operating Officer Jen Wong shared that India was one of the fastest-growing markets for the company, wherein many users speak English and navigate trending discussions about entertainment and sports.
Reddit is trying to make its platform more user-friendly worldwide. Reddit CEO Steve Huffman announced that it will expand its machine-learning translation tools to over 30 countries by 2025, which will make it easier for users to access content in their native languages, thereby increasing engagement across regions.
The United States is the country where Reddit generates most of its revenue, which comprises 83% of the site's total income. However, it has an international audience whose size is increasing. It wants to increase its local advertisement business in other countries.
The new focus on Indian and Brazilian markets and enhanced translation tools make Reddit a place that can form better relations with non-US users. This could position the site as a destination for discussion on an international scale.
