Tech Desk
Aug 02, 2024
The 2024 US presidential election is already heating up the social media platforms, which have been spreading misinformation since then. One step ahead to secure the integrity of the platform is letting users opt out of political ads, making Reddit a secure online community.
Reddit political ads policy
Reddit users can now opt out of seeing political and activism-related ads — all in a bid to minimise the amount of misinformation and surge in quality content. The features are part of the way Reddit is going to back up its moderators and the communities, as well as to share reliable resources on the election.
It's also testing other tools moderators can use to escalate their election-related concerns, including a dedicated tip line currently in beta. It is set to release an "after-election report" early next year as part of an effort to be more transparent about the steps it took to protect its platform.
Reddit ads policy
The moderation at Reddit has been instrumental in detecting and removing inauthentic content, from disinformation and bots. In fact, almost all of the respective content was removed by the company's AI and machine learning tools before it ever reached users.
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As an illustration, proactive detection methods at Reddit stopped the "Spamouflage Dragon" operation — a far-reaching influence campaign attributed to China's government.
The moderation of content by Reddit has worked in the recent elections in India, the EU, the UK, France, and Mexico, with no signs of large-scale efforts. However, the company believes its work is not done, since the unpredictability of the US election cycle may be harmful to the content.
Is it possible to run ads on Reddit?
Yes, it is possible to run ads on Reddit, but you must adhere to the platform's advertising policies. Reddit offers various ad formats, including sponsored posts, display ads, and video ads.
