Tech Desk
Aug 13, 2024
SoundCloud, one of the largest music streaming services, has released a matching marketplace called SoundCloud Store. The store will sell SoundCloud-themed items while acting as a service for artists to put out their designs.
The first edition of the store sports designs from Wiz Khalifa, Denzel Curry, wolfacejoeyy, Bk The Rula, and Armani White. Moreover, the company is collaborating with select Next Pro artists — SoundCloud’s paid service for artists — to allow them to submit their designs.
SoundCloud claims that once the artist submits a design, the company will generate mock-ups, produce goods for them, and list the items on the SoundCloud store. The company will manage fan engagement and social promotion for these merch.
Currently, the service does not take any charges from the artists while passing on 100% of the profits from sales.
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Social platforms are keen to provide artists and creators with ways to sell stuff and earn money. Spotify and Amazon Music offer artists to sell merchandise. However, Spotify has tools that allow artists to host their merchandise catalogue on their pages, Amazon Music has partnered with Bandsintown for relatable services.
Meanwhile, TikTok and YouTube have tools to allow creators to tag products in a video and earn through an affiliate sales system.
SoundCloud said that the store will open to fans in the US, Canada, and Europe at launch. Over the last year, SoundCloud has launched multiple tools for artists to boost fan engagement, including analytics to understand their listener base and capability to reach out to fans directly.
