Kate Mills 
Mar 14, 2024
The music streaming giant has announced to release music videos in select countries in a bid to come at par with YouTube Music.
The inclusion of music videos to the “Now Playing” screen on Spotify is step taken by the company to enhance “artist-to-fan connection.” On top of it, a new “switch to video” button has been added that will reportedly show the official music video for the title you’re playing on a phone or TV.
The functionality of the “switch to video” button appears to be an imitation of YouTube Music, which has been offering the same feature since its launch.
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"They’re a powerful way for fans to discover and connect with music, and a natural fit to live on Spotify. That’s why we’re excited to launch music videos in beta for Spotify Premium users across 11 markets, adding another way to enhance the artist-to-fan connection," Spotify says.
Beta version of Spotify music videos releases
As per the company's official statement, Spotify is also beginning to release, from today, the beta version of music videos alongside a catalogue of music videos. The music video on Spotify will include super hit titles from globally acclaimed artists like Ed Sheeran, Doja Cat, and Ice Spice, or local favorites like Aluna and Asake.
The music videos on Spotify will be accessible on the following platforms:
- Android
- iOS
- Spotify apps on TVs and desktop.
Users will have the option to switch between audio and video while playing a song. The fascinating tip for mobile users is that they can switch to the video of a song by just rotating the device in landscape position.
Countries in which Spotify music videos will be available at the moment include U.K., Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, and Kenya for the time being; however, the feature will be launched globally after some time.
