Kate Mills
Mar 26, 2024
Gone are the days of sourcing music, education, and other forms of entertainment from separate platforms. In a bid to become a one-stop destination, Spotify is branching out with its latest venture: testing video-based learning courses. This addition broadens Spotify's already diverse array of music, podcasts, and audiobooks.
To bring this vision to life, Spotify has partnered with various content creators, including BBC Maestro, PLAYvirtuoso, Thinkific Labs Inc., and Skillshare. These collaborators are providing instructional content across four primary areas: music production, creativity, business education, and wellness.
Spotify expressed its enthusiasm for the new feature in a recent statement: "This initiative is an exploration into how we can connect educational content creators with our extensive user base, thereby potentially expanding their reach while simultaneously enriching our own content offerings." The company also highlighted that about half of its users have shown interest in self-improvement or educational podcasts.
Currently, the trial of these courses is exclusive to users in the UK. Both free and premium Spotify subscribers are entitled to at least two complimentary lessons from each course. The courses are priced between £20 ($25) and £80 ($101), and this pricing structure applies to users across all subscription levels. Available both on mobile and desktop platforms, the pricing and availability details may evolve depending on the outcome of the testing phase.
This move into video-based learning comes on the heels of Spotify's recent introduction of music videos in beta. Although these music videos are only accessible in certain countries, including the UK (which is one of the 11 privileged countries), they are not yet available to US subscribers.
