Starting freelancing in 2024: A comprehensive guide for Gen Z and millennial workers

Research pricing to assure you're not overpricing, or undervaluing your worth
An undated image showing a girl using laptop. — Getty Images
An undated image showing a girl using laptop. — Getty Images 

Many professionals are embarking on their freelancing journey for the first time this year. According to a recent report, approximately 70 million Americans have indicated that they will start freelancing in 2024.

However, it appears that the majority of the freelancing population consists of Gen Z and Millennial workers.

Founder of Shreya Pattar Ventures, Shreya Pattar, stated: “If I were to start freelancing or online businesses all over again, I would begin with a collaborative (agency) approach while building my brand."

“I would also start with a multi-service approach so that over time I could narrow it down to a scalable offer,” Shreya added.

One of the most significant concerns freelancers face is how to start freelancing when they have no prior experience running their own business. Gadinsider has provided the following instructions for becoming a freelancer:

Read more: Here’s how you can switch from Windows to ChromeOS

Steps to start freelancing

Identify your skills and interests. Take a self-assessment and reflect on your hobbies, interests, and any skills you may have acquired from college or a previous/current job.

Learn a high-income skill

If you lack formal skills, start by learning the basics in your chosen field through online courses, watching tutorials, or attending boot camps and workshops. Platforms like Coursera, Udemy, Google Career Certificates, and Khan Academy offer free or affordable courses.

Create a strategy

Develop a strategy for every aspect of your business until your freelance career takes off.

Build a portfolio

Before selling your services, create sample projects or do pro bono work for friends or non-profits. Compile these into a portfolio to establish your credibility.

Establish your online presence

Create a website using a drag-and-drop website builder like Wix, and share your portfolio on your website to establish an online presence.

Join a freelancing platform

Find a suitable freelancing website for your business venture and create a profile. Some of the most popular platforms are Fiverr, Freelancer, and Upwork.

Research thoroughly

Research pricing to ensure you're not overpricing or undervaluing your worth. When starting out, it’s a good approach to set lower rates to attract clients, then gradually increase your prices competitively.

Focus on quality

Provide quality work to clients to gain their trust, which will help you secure more projects in the future.