Over a month after penetrating Southeast Asian countries in October, Temu services have reportedly been suspended in Vietnam due to noncompliance with the government.
The Vietnamese trade ministry said on Thursday that the Chinese online retailer was required to register with the government.
Owned by Chinese e-commerce giant PDD Holdings, Temu was told by the Vietnamese government that access to its internet domains and apps would be blocked in the country if it failed to abide by the government's policies.
Contrary to the reason provided by the Vietnamese trade ministry, the retailer giant said it had submitted all required documents for the registration but did not specify a timeframe for resuming operations in the country.
Trade ministry and local businesses have been taking Temu's services on their nerves, raising concerns over the steep discounts Chinese retail platforms offer to rival local markets.
Among the factors that moved the Vietnamese government most, the trade ministry underscored worries involving the sale of inauthentic items.
Vietnam is not the only country where Temu is hobbling to set foot firmly, as it was also blocked from the app marketplace owned by Apple and Google upon the directives of regulators in Indonesia.