Tech Desk
Aug 28, 2024
Pakistan's app industry is growing rapidly, with a 32% compound annual growth rate (CAGR) in global downloads of locally-made apps from 2018 to 2023. In 2023, apps developed in Pakistan were downloaded 1.6 billion times globally. However, to support this growth, Google today hosted Think Apps 2024 in Lahore, bringing together top developers, industry leaders, and experts.
Google remains committed to support Pakistan's gaming and app industry, launching new programs like Game Design Masterclass and Google Ads Academy.
These initiatives empower developers to harness artificial intelligence (AI), drive innovation, and create sustainable businesses. Pakistan can expect a $6.6 billion annual increase in revenue potential by 2030 by focusing on digital exports, with the gaming and app industry identified as a key growth opportunity area.
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Google's programs would help developers create high-quality games and apps, reach users worldwide, and drive profitability. The company believes that success in the app industry requires a balanced, forward-thinking approach.
Think Apps 2024 event highlighted how AI is revolutionising game and app development, showcasing local and regional players who have used Google's AI solutions to achieve financial success and build sustainable businesses.
"Pakistan's app and gaming industry has a high potential for long-term future growth," said Google's Director for Pakistan Farhan S. Qureshi, “Think Apps 2024 is a testament to our commitment to empowering local developers. By providing access to our AI-powered products and resources, we aim to help them create exceptional games and apps, drive profitability, and build sustainable businesses. This will subsequently unlock the opportunity to improve the country’s economy through digital export proceeds and provide high-value employment. Google remains dedicated to investing in Pakistan’s developer ecosystem and supporting its journey to global success.”
